Everyone wants more sales. To get more sales you need more customers. To get more customers means you need to collect more leads, right? It's a common conversation quarter-on-quarter for sales and marketing teams - how many leads are in the pipeline and what are we doing to we get more?
Well, I have two simple digital marketing tools you can use to generate leads for your business.
Facebook Leads Center
You probably use facebook for posting and ad management. But did you know that you can use the Facebook Leads Center to collect leads that you can move through a pipeline?
Facebook Leads Center is a valuable tool for businesses looking to effectively manage and nurture leads generated through their Facebook advertising efforts. You can build multiple lead forms in facebook which are used to collect both organic and paid leads - people who offer their information as a show of interest in your product.
Managing Leads in Facebook
Lead Dashboard: The Leads Center provides a centralized dashboard where you can view all your leads in one place. It displays essential lead information such as contact details, time of submission, and any custom questions you've included in your lead form.
Lead Export: You can export leads to integrate them with your CRM or email marketing platform for further nurturing and follow-up. This export functionality ensures seamless transfer of lead data for efficient management.
Inject your Leads into a Campaign. Lead generation is only the first step. What's important is what happens after you've collected them. Once you've collected your leads however, do you have a plan or campaign to nurture them to conversion?
Lead Generation Web Forms
Even more shareable, and even better - web forms for lead gen live on your website, rather than in facebook. Web forms are also a great customisable method to generate leads. They're designed to collect contact details like name, email address and phone number, and other pieces of qualifying information you may need for potential customers.
These can be placed on your website as a landing page, with your branding. Digital campaigns you run via email, social media or google can direct traffic to the lead form.
Both types of forms work very well - it's what happens next that matters.
Nurturing Leads
What you do next with the leads you generated depends on the type of outcome you're looking for. You need to have a nurture campaign ready to go for when you pull lists of hundreds of new leads who have expressed an interest in your business!
Here are some likely campaign suggestions to follow your lead generation:
Long term nurture: Inject the leads you generated into a long term nurture campaign. This could be a six month series of 6 - 10 emails that promote your business offering and keep you top of mind.
Promotion: Offer the leads a limited time discount to push conversion with urgency.
Surveys: Gain insightful info from these leads on how they've interacted with your business or a competitor.
Promote your event or webinar: If your leads need further enticement or education about your industry, you may host an event or a webinar and invite them to come interact with your brand.
In conclusion, lead generation campaigns are integral to modern digital marketing strategies due to their ability to attract targeted audiences, increase engagement, drive sales, and foster long-term customer relationships.
Embracing lead generation as a core strategy enables businesses to stay agile, responsive, and successful in the evolving digital ecosystem. Yet, it's important to see lead generation as only the first piece of the puzzle - it's how you nurture leads after you've collected them that could make all the difference.
Let's chat about these digital marketing tools and more. Email me at carlie@myrobinsoncreative.com
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